Truth in advertising?

I'm not sure if this is an attempt at truth in advertising, but if so, then I think the advertising people haven't quite grasped the concept.

I mean, check out the name of the place!

Sure! Bland. *That's* the problem with this place... ;)

Kinda scary, really. It doesn't say "renovator's dream", or "ideal first home". It says "Blandville". What kind of evil lurks inside, if "bland" is the sales pitch??? As a good friend of mine asked, after seeing these photos: "How far is Blandville from Tepidtown and Borechester?"